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LEGO to build new store in city centre

by Carolyn Hanlon
Photographer: Chris Ratcliffe/Bloomberg via Getty Images

GRAFTON street is the place to head for this summer if LEGO is your thing, with the country’s first store to open there, creating 10-15 jobs.

The new store will feature the concept of ‘Retailtainment’, which blends physical and digital experiences that allow shoppers to create personalised products. The LEGO Group was founded in Denmark in 1932 by Ole Kirk Kristiansen and its name derived from the two Danish words LEg GOdt, which mean ‘Play Well’.

Simone Sweeney, Vice President of Global LEGO Retail Development, said the company had been looking for the perfect site in Dublin, so it was very excited when the opportunity came about to open on Grafton Street.

“The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike,” Ms Sweeney said.

She said that Dublin has been part of LEGO Retail’s expansion strategy for many years given the existing huge number of LEGO fans in Ireland and the international customers found in the city.

“The new LEGO Store in Dublin will allow builders of all ages to be inspired by endless play possibilities and for new builders to welcome them into a new exciting journey of discovery into the LEGO universe,” she added.

The new store will be housed at number 41 Grafton Street – the former Topman store.

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