Now may be the best time to invest in print, as it is getting increasingly more difficult to break through the clutter online. Those who want their brands to get attention and see a large ROI should invest in an integrated marketing plan that includes both print and digital marketing. Digital may help cast a wider geographic net toward a specific customer whereas print advertising is more effective at driving business at a local Level and motivating customers to take action.
Our combined bi-weekly print circulation of 80,000 papers, delivered to 60,000 homes and 20,000 pickup’s in shopping centres and supermarkets – reach an average readership of 280,000 readers per issue. And when combined with our digital e-paper subscribers our estimated readership per issue is over 350,000.