The Northside and Southside News titles are Dublin’s leading free newspapers when it comes to readership, distribution and response. With two titles to choose from advertisers can target a city side… or spread their reach Dublin wide to cover all four local authority regions of Dublin City and County.
Our combined bi-weekly print circulation of 80,000 papers, delivered to 60,000 homes and 20,000 pickup’s in shopping centres and supermarkets – reach an average readership of 280,000 Dublin readers per issue. And when combined with our digital e-paper subscribers our estimated readership per issue is over 350,000.
Local press provides many incredible advantages. Print Advertising has staying power, has a higher frequency of viewing than online ads and holds the reader’s attention longer. Recent studies show that print advertising helps other media become more effective and advertisers placing ads in newspapers as part of an integrated marketing plan increases the overall campaign effectiveness and ROI by three times.
Home delivered local press advertising in particular, gets brands/products/promotions into homes and increases visibility in local communities, helps advertisers connect with readers, builds credibility and increases brand recognition, grows local following and motivates readers to take some form of action whether that be to call in person or to go to the advertiser’s website to seek more information. Advertising in local press will help your brand stand out from the crowded world of digital and will be a key driver in helping you connect with and motivate your target audience to take action.
Advertising Dimensions for standard sizes
